Digital Retail: Sekai Camera makes Japan debut with augmented reality techno…

Posted on: February 22, 2009

more coverage of Sekai Camera. Definitely one of the show stealers at TC50


via Trends in Japan – CScout Japan Blog by Rebecca on 2/20/09

The digital lifestyle application in development from Tonchidot, makes its first public appearance in Japan at the fashion trade show Rooms.

Tonchidot’s “Sekai Camera” made its Japanese debut in the most unusual place: at Tokyo fashion trade show Rooms. While the Japanese creators have presented this iPhone application to “tag the real world” at noteworthy expos overseas (like TechCrunch 50 in San Francisco), they had yet to demonstrate it in their home country.

sekai camera augmented reality 1

To catch you up, Sekai Camera (“world camera” in Japanese) is an Augmented Reality iPhone application in development that offers users “pop-up” information about their surroundings, as viewed through the camera screen. Touch any of the approaching icons to pull up the corresponding information into the frame or drop it into your “pocket” for later. Put simply, it’s a kind of Second Life spatial interaction for your, err, first life.

sekai camera augmented reality 2

Visitors to a space can also tag the place themselves through comments, photos, and eventually voice recordings, viewed by friends or the public depending on filter settings.

But returning to the first point—it was the fashion industry that got a sneak peak of this future-forward technology. More specifically Rooms is a high-profile, yet invitation only, trade show attended by thousands of buyers, designers, and press. Nonetheless these are professionals who, by reputation, are typically more interested in things more tangible and less tech-y.

sekai camera augmented reality 4

Trend Potential

We have been covering the increasing convergence of fashion retail and digital lifestyle trends for some time. To read the rest of this review with more depth, as well as connections to similar trends, you’ll find it all in the Trendpool.

tokyo trend tour banner


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


  • None
  • bigsurf: yeah it's really cool.. well i guess you can also come to Singapore as there's a big cosplay thing going on here too!
  • Lasitha Silva: I also like to have a snap with a Star wars character. And I think..I need to be at Tokyo for that. Coz I love to be there too.
  • Mr WordPress: Hi, this is a comment.To delete a comment, just log in, and view the posts' comments, there you will have the option to edit or delete them.


%d bloggers like this: