SouthEast Asia Trends in Mobile Usage

Posted on: June 25, 2009

Southeast Asia trends

  • The top 9 countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, the Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia and Laos.
  • From May 2008 to May 2009:
    • Overall page-views in the top 9 countries listed increased 459%.
    • Overall unique users in the top 9 countries listed increased 119%.
    • Overall data transferred in the top 9 countries listed increased 271%.
  • Since our last spotlight on Southeast Asia, Vietnam jumped from #5 to #2 and the Philippines jumped from #6 to #3.
  • Growth rates in Southeast Asia remain high: Vietnam leads the top 9 countries with 412.9% growth in users this year, followed by the Philippines (353.6% growth) and Malaysia (249.6% growth).
  • In our previous Southeast Asia spotlight (October 2008), Indonesia led the way, with each user viewing 358 pages on average. In May 2009, that figure was surpassed in 3 countries–Indonesia (420 page-views per user), the Philippines (705 page-views per user) and Brunei (461 page-views per user).
  • In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo in second place.
  • Friendster continues to be popular in Southeast Asia, but Facebook has made significant strides, especially in Indonesia–where it finally broke through Friendster’s previous dominance of the number 1 spot.
  • Nokia handsets continue to be dominant in Southeast Asia, followed by Sony Ericsson.


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  • None
  • bigsurf: yeah it's really cool.. well i guess you can also come to Singapore as there's a big cosplay thing going on here too!
  • Lasitha Silva: I also like to have a snap with a Star wars character. And I think..I need to be at Tokyo for that. Coz I love to be there too.
  • Mr WordPress: Hi, this is a comment.To delete a comment, just log in, and view the posts' comments, there you will have the option to edit or delete them.


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